Widex Allure Hearing Aids
This article reviews the new Widex Allure Hearing Aids. We review the latest features Widex has developed and discuss how they should help users with their hearing. Links to our prices are included on our product page.
Introduction to Widex Allure Hearing Aids UK
In March 2025, Widex introduced its new hearing aid, Widex Allure. It uses the new W1 chip, which incorporates several new technologies. The Sound Hearing product page and prices for Widex Allure Hearing Aids are here.
Hearing aids are devices designed to improve hearing loss by amplifying the sounds the user is missing. Widex’s hearing philosophy is to give the user ‘natural clarity’ and a natural hearing experience, balancing speech clarity with the awareness of the environment.
Widex Allure Hearing Aids Superceeds Widex Smart RIC, Widex Moment, Sheer Widex Moment, and Widex Evoke.
Sound Hearing supplies Widex Allure with a 5-year manufacturer’s warranty.
Widex is part of WSAudiology, a global player and leading manufacturer in the hearing aid industry. Headquartered in Lynge, Denmark, and with its operational base in Singapore, it was formed in 2019 through the merger of Widex and Sivantos. Sivantos was a business unit of Siemens until 2015.
Widex hearing aids are known for their unique sound quality and innovative zero delay technology, which enhances listening experiences.
With 12,500 employees and 45 global offices, WSAudiology owns several independently operated brands, including Widex, Signia, and Rexton hearing aids.
Widex Hearing Aids UK’s head office is in Chester. It offers effective hearing aid dispatch, repair, and support.
Key Features of Widex Allure RIC R D

New W1 Chip, with advanced noise management and adaptive feedback controller
World’s first Cloud-based Fitting Software
The new Widex Allure App with an AI quick assistant is designed to provide easy control and personalised sound settings.
Two New Chargers
Stream sound directly from Apple and Android devices using the dedicated streaming compressor
Suitable for mild, moderate and severe hearing loss
High capacity lithium-ion rechargeable battery
IP68 Rated – dust and moisture protection
10 Colours to choose from
Performance Levels Available
The Widex Allure Hearing Aid is available in 4 hearing technology performance levels:
Widex Allure RIC R D 110 – Entry
Widex Allure RIC R D 220 – Standard
Widex Allure RIC R D 330 – Advanced
Widex Allure RIC R D 440 – Premium
Your audiologist can help you choose the correct technology level. You should consider your hearing loss, the listening environments you encounter, and your budget.
All the Widex Allure Models will provide better hearing and improved speech intelligibility in quiet environments where a few people are talking to each other. They all have Bluetooth streaming, and with Sound Hearing, they all have a 5-year warranty. As you choose the higher technology, you can access enhanced features that improve speech intelligibility in noise.
New W1 Chip and Hearing Aid Technology
The new W1 Chip increases processing power and speed. With integrated sing-chip architecture, Widex reports that the chip offers four times faster processing and four times more memory than the previous Widex Moment Chip. The integrated chip allows Widex to consolidate multiple features into a single component.
The W1 chip is a new, all-in-one processing chip that enhances processing power and speed.
The chip offers four times faster processing speeds and four times more memory than previous Widex hearing aid chips. Allure PureSound™ is powered by ZeroDelay™ technology, which processes sound in just 0.5 milliseconds. W1 allows for the new Widex Precision Hearing Technology operating system, which consists of the new features:
Speech Enhancer Pro: As the name suggests, this feature aims to enhance speech in noisy environments by softening noise and boosting speech. The input signal is analysed using 52 bands to accurately separate the speech from the noise. Once the speech and noise signals are separated, Speech Enhancer Pro optimises speech intelligibility, considering the wearer’s hearing loss and the listening environment. Widex hopes Speech Enhance Pro will give users ‘Natural Clarity’ – a natural balance between the clarity of the speech of the and the awareness of the environment that you are in. Widex reports that 92% of users found that Allure hearing aids improved speech intelligibility without compromising environmental awareness.
Adaptive Dynamic Feedback Controller is an adaptive frequency-shifting technology that varies by frequency, size, and speed, preventing feedback(annoying whistling sounds) without impacting sound quality.
Enhanced Sound Classifier: This divides the listening environment into 11 different classes. Once the listening environment is identified, the hearing aid automatically adjusts its features to maximise natural sound quality.
The Dedicated Streaming Compressor provides a wider dynamic range when listening to streaming music from a compatible device. While streaming, you can also adjust the microphone volume to reduce unwanted noise.
Chargers, Battery Life and Performance


The new Standard Charger is included with the hearing aids and has been designed for stability and reliability.
The Widex Allure hearing aid offers long battery life, offering up to 24 hours of use on a single 4-hour charge.
Need a quick boost? A 30-minute charge gives you 4 hours of power.
The 3-in-1 Charge n Clean charger offers:
The 4-hour charge for full-day use – 30-minute charge for 4-hour hearing aid use
UV-C LED treatment eliminates up to 99.99% of bacteria, yeast and viruses
Temperature stabilisation removes moisture and ensures optimal battery performance
Allure App and Control

The New Widex Allure App offers an intuitive user experience and easy control over sound settings:
Use the Allure App to check the battery life status of your hearing aids via your phone.
- Compatible with Android and Apple phones.
Switch programs easily via the Widex Allure app.
Use the AI assistant, which uses real-time artificial intelligence and machine learning to fine-tune your hearing aids to your listening environment.
Adjust the sound settings of the hearing aids.
Adjust the microphone levels when streaming to adjust noise reduction. For example, the Allure App can turn the microphones down in noisy environments to reduce background noise.
Find my Allure hearing Aids.
Video guides to help with pairing and setup.
10 Colours to Choose from
Widex Allure hearing aids are available in the following colours: Titanium grey, tech black, silver grey, rose gold, pearl white, honey blonde, golden brown, chestnut brown, autumn beige, and dark cherry.










Cloud-Based Fitting with Widex Compass Cloud
Widex Allure hearing aids are the first compatible with Widex Compass Cloud, the industry’s first cloud-based fitting software. This allows audiologists to perform real-time, AI-driven personalisation for precise first fits, streamlining the fitting process and enabling remote adjustments.
The cloud system continuously updates to improve fitting accuracy and user experience while maintaining security.
Comparison to Widex Moment
Widex Allure builds on the Moment platform (released in 2020) with a faster chip, improved noise management, and a new app ecosystem. While Moment introduced PureSound and ZeroDelay, Allure refines these with improved speech-in-noise performance and more precise environmental classification.
The Allure RIC RD is slightly more advanced in design and connectivity (e.g., Auracast readiness) compared to Moment’s rechargeable models, and the cloud-based fitting system is exclusive to Allure.
Widex Allure also has a new dedicated app, the AI sound assistant, which allows users to fine-tune their hearing aids with the help of real-time artificial intelligence. Find a setting that offers a clear difference in speech intelligibility, and save the settings with a new program.
Pricing and Availability
Widex Allure Hearing Aids should only be available through licensed audiologists or hearing care professionals. Widex recommends purchasing from in-person care providers to ensure proper fitting, adjustments and aftercare.
Prices of Widex Allure will vary, so it is well worth shopping around to ensure you find a hearing care provider offering a fair price. Sound Hearing publish all our prices. Click here for prices for Widex Allure Hearing Aids.
Sound Hearing can offer a free consultation and demonstration of Widex Allure Hearing aids in the comfort of your own home. We can provide an ear canal examination and diagnostic hearing test in your home with our portable equipment. We can also demonstrate the Allure hearing aids in your home environment. We can simulate a speech-in-noise experience so you can hear the speech enhancer deliver clear conversations.
To book a Hearing consultation, please call us today or fill in our enquiry form.
Widex Bluetooth and Wireless Accessories

Widex TV Play 2 offers high-quality streaming from your television and has been designed to stream sound from your TV directly into the hearing aids, resulting in more natural sound and crystal clear speech.
Widex TV Play 2 has been designed to support future-ready hearing aid platforms with LE Audio compatibility.

The RC-DEX remote control allows for effortless adjustments to your hearing aids. It allows users to adjust the volume of the hearing aid and switch programs.